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Sell greatly, of the deep regret that yields dress brand love cut

From;  Author:Stand originally

  speaks of large supermarket, the signal that it transmits is the site that sells the place of commodity and quantity to peddle costume. Generally speaking, the dress class that selling the sale in field greatly is not high. Tell the truth, the author is engaged in dress brand old, a few years ago have not will sell a channel that regards dress as the brand to consider greatly.

In recent years, channel serves as the cornerstone of the brand, its importance already took seriously for dress brand place more and more, all sorts of channel become the target that dispute of dress brand confused grabs, same, sell a central point that also makes the attention when each dress brand establishs channel greatly, the international such as Le Fu of Wo Erma, home, Mai Delong is big the card sells greatly, still had had couplet of much, century China, happy buy, the hair of Ou Shang, big profit management area area that increases brand dress ceaselessly.

Channel is king, each are garrisoned supplier and brand not only assuming sell greatly field if bar code cost, sales promotion cost, inn celebrates cost, buy give cost to wait, bear uninterrupted public relations cost, and bearing end eliminate the risk that make.

To dress brand, selling an it may be said greatly is " feed without the flesh, the insipidity that abandon " . So, brand business how better land and sell greatly get along and better land accrual?

1. Understanding sells greatly

One of, sell greatly have channel resource, the supplier that garrison and brand are to sell a tool that live and develops greatly, supplier and the meaning that the brand exists are reached namely to sell a creation the end of high sales volume and usury embellish greatly. Once supplier and brand lost this kind of value, face the adversity that is washed out with respect to meeting.

Secondly, because sell greatly have channel resource, sell a constitutor that makes game regulation greatly so, numerous supplier and brand are sold the clause of one paper Xiang Yu the Conqueror of field passively to play greatly at the palm between. Otherwise, supplier and brand go out indescribably possibly bureau.

2. Whether does argumentation brand fixed position suit to sell greatly this kind of channel

One of, brand fixed position includes market fixed position, consumption group fixed position, product line fixed position, price fixed position.

Secondly, how does the cent of the brand sell channel to design?

Unless be medium,cheap dress brand or dress deserve to act the role of kind of brand, not will advocate channel setting is sell greatly;

Unless the brand is in channel,region market is in concentrated type cent to sell period, especially brand newly established period mix long-term, the brand is garrisoned sell greatly need discreet;
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